Copywriting marketing

Copywriting marketing

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Copywriting in marketing | Copywriting Network

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Written by Lindsay Kolowich Cox lkolow. The years-old " The Man Your Man Could Smell Like " campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice -- voice that came through in every video, copywriting marketing, tagline, Facebook update, tweet you name it. The ability to find the exact right words to tell your company's story isn't copywriting marketing easy feat, and it's even harder to do copywriting marketing consistently.

So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back and a raise? Take a look at some copywriting marketing the companies we think have stellar copywritingand if you're looking, maybe get some inspiration for your own brand, too. UrbanDaddy has mastered the art of getting me to open emails. And when I click into them, they don't disappoint.

First of all, there's no long preamble. The writers get straight to the point -- a wise choice for something as simple as a rubber band gun lest the reader feel cheated reading sentence after sentence for something so common. Secondly, take a look at the purposeful sentence structure. This copywriter eschews conventional grammar rules by combining run-on sentences and traditional product promotion copy in sentences like:. Lock and load with Elastic Precision, a Kansas City-based workshop that manufactures high-powered weaponry except not at all because they actually just shoot rubber bands, now available online, copywriting marketing.

Keep reading, copywriting marketing, and you see a conversational tone that copywriting marketing mocks the silliness of the product, but also loops the reader in on something kinda fun. Best of all, UrbanDaddy's unique tone is found in every single piece of copy they publish -- from emails, copywriting marketing, to homepage copy, even to their editorial policy:, copywriting marketing.

This company clearly knows its audience, which jokes to crack, and has kept it consistent across all their assets. Articulate, a HubSpot Agency Partner based in the U. Here's exhibit 'A':.

The copy above introduces Articulate's "Meet the Team" page -- not a page you'd think can pull off witty copywriting marketing, right?

Well, Articulate's page goes beyond employee photos and their job titles. In addition to the playful header, "not the usual blah blah," the copywriting marketing above takes on a farm theme, assuring visitors that employees aren't simply "caged hens. Not many brands are brave enough to touch the products they're selling with unconventional copy but Moosejaw isn't afraid to have a little fun.

The outdoor apparel outlet store uses humor as a way to sell their products without being overly forward about it. By appealing to people's emotions, they're more engaging and memorable. Same goes for the call-to-action buttons that show up when you hover your mouse over a product photo -- like this one, which reads, "Look This Cool.

Does their brand voice carry over to the product descriptions, you ask? See for yourself:. If you think the brilliant copy stops at their homepage, think again. They extend it to their return policy, too.

Here, they do a great job of not sacrificing clarity for humor. Their copywriters successfully made people laugh while still being helpful. While a sign of copywriting marketing copywriting is making people smile, another is making people feel understood. The copywriters at First Round do a phenomenal job at letting the value of their offerings for their customers sell themselves.

For example, they hold over 80 events every year connecting their community together. Instead of just explaining that they have events and then listing them out, they begin that section of their website with a simple statement that hits close to home with many entrepreneurs: "Starting a company is lonely. Using words like "imperfect," "safety net," and "vulnerable" encourages readers to let their guards down and copywriting marketing understood by the brand and their community.

Plus, you've gotta love that last line about stick-on name tags. Those things get stuck in my hair. Do you know what Trello is? If the answer is no, then behold the copywriting on their website. Their copywriting marketing description -- like most of the copy on their site -- is crystal clear:. Some of the use case clarity can be attributed to how smart the product is, but I think copywriters deserve some credit for communicating it clearly, copywriting marketing. They call it like it is, which ultimately makes it really easy to grasp.

And I couldn't write about the copywriting talent at Trello without including the clever references in the microcopy of their login page:. Each time you refresh the login page, you copywriting marketing a different, equally clever example email belonging to a fictional character, copywriting marketing, like Ender from Ender's Game and Dana Scully from The X-Files -- a great example of nostalgia marketing.

This is a small detail, but nonetheless a reminder that there are real humans behind the website and product's design. Delightful microcopy like this kinda feels like I just shared a private joke with someone at the company. No post from me about excellent copywriting would be complete without mentioning the folks at Velocity Partners, copywriting marketing. A B2B marketing agency out of the U. What is "word economy"? It's taking care that every word you use is the right word.

It means getting your point across concisely and not dwelling on the details when you don't have to. In a world of shortening attention spansthis is the ultimate goal when communicating your message. And since we're talking about word economy, I'll shut up and let you check out one of Kessler's SlideShares for yourself:.

Whereas Copywriting marketing are typically visualKessler's is heavily focused on copy: The design stays constant, and only the text changes, copywriting marketing. But the copy is engaging and compelling enough for him to pull that off, copywriting marketing. Because he uses simple words so his readers understand what he's trying to say without any effort. He writes like he speaks, and it reads like a story, making it easy to flip through in SlideShare form, copywriting marketing.

The copy on Velocity Partners' homepage stood out to me, too, copywriting marketing. Check out, for example, how humble they are when introducing their case studies:. I also like how casual and honest they kept their email subscription call-to-action, copywriting marketing. The header is especially eye-catching -- and it plays off of the popular SlideShare about crappy content we mentioned earlier.

In fact, Velocity Partners' Harendra Kapur recently wrote a blog post on what goes in to great B2B writing -- starting with this disclaimer, of course. The copywriters at Intrepid Travel, a Melbourne-based adventure travel company, are on this list because they're at the intersection of interesting and informational.

I love seeing copy that is totally and utterly functional -- that delivers critical information, but is so pleasant to read that you actually keep reading. Quite a feat on the internet these days. Take a look at their company description, package names, and package descriptions below for some examples of this fantastically functional copywriting in action:. Of course, they do benefit from quite a lovely subject matter, but still copywriting marketing hats off you to, Intrepid Travel.

The copywriters over at the "comedy company" Cultivated Wit copywriting marketing a great job of embracing their own brand of quirk throughout their site. They already have one of the best "About" pages in the game, but their delightful copy is spread throughout their site -- sometimes in the most unexpected of places, copywriting marketing. For example, copywriting marketing, take a look at the copy around contact information at the very bottom of copywriting marketing homepage:, copywriting marketing.

This section of the homepage is an afterthought at best for most companies. But for these folks, it was an opportunity to have a little fun. They also have two, unique email subscription calls-to-action on different pages of their website.

They're very different, but both equally copywriting marketing and delightful. Here's one from the homepage:. You may or may not be familiar with Cards Against Humanity, the self-declared "party game for horrible people. The copywriting on the cards themselves are guaranteed to make you laugh. The brand voice is very copywriting marketing, and can seem a little abrasive, and even a little offensive.

But that's their whole copywriting marketing They're not trying to appeal to everyone, and that's perfectly okay, copywriting marketing. What they do do a great job of doing is appealing to their target audience. Here's a sneak peek into some of the answers to these questions. You'll see they make fun of both themselves and the reader -- which is exactly what the card game is about.

With the exception or UrbanDaddy, I've been focusing a lot on site copy so far, so I wanted to check out some examples of excellent social media copywriting.

Copywriting Tips For Beginners: How To Write Ad Copy

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What Is Copywriting in Marketing? Explore a New Career

Jan 26,  · Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list or calling you for more information. Content marketing is blogs, podcasts, and email autoresponders. Copywriting is sales pages, ads, and direct mail Easy 1-Click Apply (INFLUXDATA) Marketing Copywriter job in New York, NY. View job description, responsibilities and qualifications. See if you qualify!Work Location: NY Marketing Copywriter jobs available in New York, NY on blogger.com Apply to Copywriter, Junior Copywriter, Senior Copywriter and more!